“It’s been 35 years since UGG was introduced to America,” said UGG brand president Constance X. Rishwain. “Since then, UGG has evolved far beyond a fad, and the brand has become synonymous with luxurious comfort all around the globe.”
This statement alone comes from the horses mouth of DEckers management saying WE ARE NOT A FAD. This is coming two months after managements raised guidance last quarter. This qoute was taken yesterday/today, meaning management is clearly still gung ho about this years prospects and global growth.
So those 9.84M shorts have no real choice. They are tied on the tracks and the train is coming at them 90 MPH. They are going to get hit hard over the next 8 months.