Look at how price action changes "investor" behavior
Just take a look at marketpulse...these guys had nothing to say last week...somebody takes profit over these last two days and the market overall very toppy amid a government shutdown and debt ceiling shenanigans...but instead of seeing oppurtunity when something goes down hard, people start acting like its the end of the world. Amateurs.
There is a give and a take. Not everyone is a long term investor and not everyone is going to overpay until something is proven(ie growth be it cash or revenues).
The Tesla's and the Netflix all paid a price(Netflix got hammered from 300 to 57!) until it proved that it was here to stay for now and growing internationally and with its own production company putting out product. Now it is up 400% in less than 13 months.
So deckers has to prove it can grow(which in my opinion it will and IS) and that it did in fact turn the ship around(stopping the bleeding of money that was sheepskin costs) and actually figured out a way to make back some of that coin with UGG PURE over the next 36 months while also growing.