So many creative people out there who like designing their own $$$$. This offer to customize the iconic boot they already love is just the cheery on top of the sunday imo...big hit. Innovative(creative) way for UGG to increase sales.
Will be a big seller without a doubt! I know many friends who hate wearing the same clothes, shoes, hats, so the option of personalizing their UGG's to be one of a kind will be very popular! I'm going to get myself a pair this weekend :)