They first have to close the stock near $60 Friday to finish stealing all the option money from those who believe the market moves fairly based on supply/demand. The powers that be can take it almost wherever they wish to go. My guess is that the move higher begins next week.
The shorts are not winning, and it's not a game. They are grabbing a few crumbs here and there, but in the long run they will be roasted for sure. Decker has been doing everything the top analysts have all said that they need to do to succeed which is why the upgrades are coming. The price upwards will soon follow.
Firstly, they have been doing calls over the internet for the last few quarters.
Secondly, Deckers got the POPS from the upgrades. Upgrades also got sold into because stock valuation wise was ahead of itself going into october earnings. Not pricing in for a miss and the "market" doesn;t like to take unnecessary risk. IT wants to be paid for it, hence the sell-off.
Thridly, take a look at under armour the last 5-6 years. In the crisis, Under Armour sold off from 72/share high to 12/share low. Stock from 2008-present has gone up more than 1600% off its low and more than 100% over its high in 2008 despite the 75.6% decline in the stock in 2008. During the 1250 trading days or so the stock has corrections fo 10% or more more than 10X.
All that matters TODAY for under armour invesotrs is where it is now. So goes for Deckers. Doesn;t matter where the market is pricing it in now. Revenues have been over 1B for 3 consecutive years and the company is expanding rapidly. This is the time to own this brand over the next 3-4 years.