You know I don;t want to be greedy, but 85 is just ridiculously low Froggy.
Warren Buffetoesn;t trade. He buys and he holds those companies that he believes are a bargain and that over time, will keep him making him money. Like owning a pizza business, you don't just build one and flip it for JUST 20-50% more. You could make that kind of money by just running the business.
Same with this company/brand. It is at such a cheap valuation relative to the consumer sentiment and its current earnings and its potential to double them in the next 30 months.
You don't sell these diamonds; you hold them and wait for them to just keep returning you money in stock appreciation and cash bildup season after season.
We are too focused on the now. It is the future that one needs to look ahead which is again, why buffet always says "one should pretend as if the market is going to be closed for 10 years after putting their money into it".
I feel very comfortable with this brand that has been around for more than 35 years and only getting bigger.