"Sanuk, a division of Deckers Outdoor Corporation (NASDAQ: DECK), is pleased to announce Sanuk has been nominated for two SIMA Image Awards: Footwear Product of the Year & Women’s Marketing Campaign of the Year!"
Repeat.. footwear product of the year.. ..
To the moon ALICE!!
While SIMA is not well known (had no idea what they even cover until I looked them up), it appears it matches the Sanuk brand and should help in grabbing a bit more market share from the beach/surf crowd. Not sure how this award though will translate to people outside the beach/surfing world other than gaining a bit of credibility for the product (which can have a peripheral effect of persuasion in buying).