Yes, as I've said before it's only one aspect of many factors that go into what direction a stock may move in, BUT, this type of weather is the most significant psychological factor in people making a decision to buy quality boots. They want to know that they will be able to use them often when they buy them. I'm in Charlotte, NC, and UGGS are all over the place and we don't even get much snow. That speaks volumes to me, and as the snow flakes fall across the country I see dollar signs. Tis the season of UGGS and it will be a great New Year also.