personally i thought the article was a bit simple minded
that the ugg is characterized as "frumpy looking" misses the point that quite frankly the ugg
is rather iconic at this point…… much in the same way that levis came to represent jeans…
no matter how many imitators the ugg brand has established itself as enduring and will be popular
season in and season out indefinitely…
also no discussion regarding any of decker's other brands other to say that ugg represents 87 percent of sales. deck has a long ways to go to get the other brands growing and for all of the previously articulated reasons, i do not believe the company is doing enough with respect to the HOKA brand… deck is wasting precious time unfortunately imho….
all in all… again…. the dip from this article is par for the course
advisorydoc, 995 of investors approach to the market is very simple minded and without foward thinking....hence subpar returns across the whole fake money managing industry. Barrons is no different but presents itself with a false sense of authority because it has a magazine and a website.
It is a joke. I've already proven it the last 14 months.
UGGS were 87% of sales last year and the year before....the key though the company is innovating and growing the UGG BRAND/Line with different products(jackets/Coats may even be in the future).
So this whole short minded thinking is foolish regardless of the fact that the market doesn;t care how much one companies brand makes up sales...it cares about how much a company is earnings and how much cash it is and will produce in the future.