Wait, so now Piper Jaffray has insider information?
07:06 EDT DECK Deckers Outdoor checks on UGG positive, says Piper Jaffray
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What checks? What do they do, visit all the supply channels, something the average investor is not allowed to do? Or do they plant "women watchers" in the malls to see if they're wearing UGGs? As usual, the SEC will look the other way. Apparently analysts can do whatever they want to get information on sales, instead of waiting for the earnings reports like everyone else.
I'm long the stock, but I don't trust the analysts.
Moneynow: I am baffled by your negativity. Channel checking is commonplace in the investment business, and Piper Jaffray has no obligation to reveal their precise methods. But a report of positive news from channel checking by a leading firm such as Piper Jaffray is very good news for those who own DECK.
My own efforts to monitor UGG sales are very encouraging as well.
we all do our "channel checking" when we open our eyes while we walk down the street, when we are in the cafe, when we are riding on the escalator… what do we see ? what are the women wearing on their feet? UGGS really simple concept
so on that channel things look good….
and what do you hear in the office… a secretary raving about her new UGGS… how wonderful they are
so on that channel things look good…
and then you learn that once again UGGS is one of the most searched terms/gift items