Based on the obvious popularity of the product/brand this winter(which is not a shock to myself and others), the 2.94% te year rate, the end of sheepskins rising disastrous effect on the bottom line going foward as a result of 2 consecutive years now of declining prices since it went up 80% and now with UGG PURE more than 25% in play next year.....along with international growth, this stock will be at 150 by september.
Shorts HAVE to cover. They ust do. This is what happens. Like when the whole London Whale thing came to a head a little over a year ago where a bad trade was made and EVERYONE in the business started to realize how entrentched and thereby $$$$$d JP CHASE was....they squeezed the living daylights of the trade. THEY SMELLED BLOOD.
It is the same story here. Nobody can find me another company that is more popular than ever, growing internationally, and forecasting double the profit margins it currently has, with a third of the float shorted.
This is the best time for a long. The ten year just makes us that much more attractive compared to the old "reliable" dow dividend giants as they are now much more risky compared to the ten year rate and the whole market on a tear.
So.....to spetember and beyond. But it will be good the coming months. REALLY good.