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Deckers Outdoor Corp. Message Board

  • valuemart valuemart Feb 21, 1998 11:38 AM Flag

    calling deck shareowners

    deck just recently announced year end results. management portrayed this past year as a great teva success however ugg and simple brands showed declining revenues. at this point teva is contributing the lions share of deck revenues/profits. management is now trying to restart the growth track of the simple and ugg brands while maintain the excellent growth track of the teva brand.

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    • Just getting on this site, so a late
      response.
      Read the fine print on the 10K report-
      Yes, SIMPLE
      is down about 20%[and still going], UGG is down from
      a $10m company to about $3M [due to
      neglect].

      But on TEVA- Yes it did come back, and is really
      carrying the company. BUT- In the 10K you'll note that at
      least $5M-$6M in sales recorded in 97 were actually
      pulled ahead from 1st quarter 98 sales via a special
      Futures discount program, meaning this $5M-$6M won't be
      recorded for Fiscal 98.
      Also, the 10K states that"TEVA
      sales will most likely be flat for 98". I
      guess..........

      Along with the fact that DECK has reduced the
      advertising budget for TEVA, none of the above encourages me
      very much for this stock in the long term.

 
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