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T-Mobile US, Inc. Message Board

  • givethanksineverything givethanksineverything May 1, 2014 9:34 AM Flag

    Solid growth indeed ... but at what cost?

    Most any competitors in any industry can make huge market share gains by simply selling products at less cost than needed to drive bottom line profits, providing the quality is there.

    So once the euphoria is over on the T-Mobile sales growth ... it begs the question, at what cost??


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    • Further, I suppose T-Mobile would seem more attractive to a potential suitor because of its recent sales growth ... until the question of "at what cost" is examined in detail.

      Could AT&T or Verizon be sitting back waiting for all those rebates to be paid out by T-Mobile with no contract bindings ... only to come back with a "we miss you and come back" pricing plan?

      This price war could indeed seem like it is working on the top line turning this big T-Mobile ship in the right direction, while an iceberg is submerged in the waters ahead.

      Will be interesting to watch how this plays out in the years ahead.


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