You guys can't be that clueless, can you? It was a paired trade, an option exercise and immediate sale just like hundreds of thousands of others done with this and every other public company. Here's where you see the two together, ladies:
and to think, that sale was made on the same day Davenport upgraded the stock from neutral to buy and put a $21 price target on the stock and Barclays coming out with a buy reiteration on the basis of strong Black Friday sales.
Who'd thunk it? Seriously, insiders selling stock the day before a hugh negative announcement should warrant an SEC investigation.