Do your own research (and I don't mean simply mulling over numbers or listening to the opinion of a taking head like Cramer.)
Find out who the company's vendors & customers are & read up on them.
Then after you have some info to formulate some questions for vendors & customers; call them.
Next; see it you can locate employees (GlassDoor can provide some info but it's frequently quite thin.)
Customer, vendors & employees are a fountain of information from which you will be able to divine the prospective future of most companies in a far superior manner than simply poring over financial statistics.