Visited the Sears in Concord, CA. Very busy! The Lands End merchandise is awesome! The store looked great! Very clean, organized! Saw lots of people commenting on the Lands End clothes! All parts of the store very busy! The market cap on this stock is way beyond too low! 41 billion in sales! Less than 6 billion in market cap! Unfortunately, in the market we are in, it could go lower, possibly 75% of book value. NO ONE can pick a bottom on a market or a stock! The ones that are being manipulated right now are the SHORTS! The only way to short a stock is to buy on an up-tick in the price. The powers that be take the shorts market order and let the stock drift lower to make extra money on them. Thursday showed how quickly shorts can get burned on many stocks. This could easily happen with Sears soon. GREAT place to "cost-average" in, take the dividend from the shorts, and hold a year or more for reduced long-term cap gains!
I would suggest that you go to EDGAR and read SEVERAL annual and quarterly reports - as far back as 1998. Pay attention to...
Debt vs CC receivables ratio and charge-off %
Also see if you can figure out WHY SSS are down - some reason other then the popular opinion expressed on this board by short-sellers.
Also - because Sears is a hybrid company - 1/2 retailer & 1/2 financial - I've yet to find another company appropriate for a valid straight comparsion to Sears - I think it is best done in segments.
For their financial arm - I suggest Household International (HI) For a retailer - perhaps JC Penny (JCP)
Lastly - trust absolutely NOTHING you read on this board, because there is MUCH misleading & misunderstood information flying around from both the shorts and the longs - VERIFY EVERYTHING before incorporating it into your decision-making process.