Well, Wow!..first chance to change image: Tax Rebate Checks. What's Sear's ploy: accept U.S.Treasury checks AS IF THEY WERE CASH! Now there's meeting the customer more than halfway! (??). What other retailer would take that risk! Of course they COULD have given a 3% rebate if Rebate check makes a purchase. Or 3% for $300 purchase..4% for $400 purchase..etc. And capture a huge share of those tax rebates. But why try hard? Sears is THE ancient retailer. They can't fail (Where is Monkey Ward, by the way?). No, stick to that great plan of buying back S stock with the windfall from C. And then when stock is at 50 (from Shorts and S itself buying)...announce WHICH of the 870 outlets have to be CLOSED. That'll really enthuse investors! (And closings HAVE to come..sooner or later, even if no more than a few dozen).