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Sprint Corporation Message Board

  • wall_st_knight_mare wall_st_knight_mare Jul 16, 2013 2:22 PM Flag

    Sprint’s new unlimited plan isn’t the SoftBank magic analyst expected

    Alyson Raletz
    Kansas City Business Journal

    A new unlimited plan from Sprint Corp. isn’t the price cut it appears to be, telecommunications analyst Jennifer Fritzsche warned.
    It’s also not the “magic behind the black curtain” she expected from SoftBank Corp., which closed on its $21.6 billion deal last week to acquire a 78 percent stake in Overland Park-based Sprint
    A couple of days after the deal closed, Sprint rolled out new unlimited data, text and calling plans for $80 a month, down from $110.
    Effective Friday, the Unlimited Guarantee, plus the “Unlimited, My Way” and “My All-In” plans carry over for the life of the contract.
    “While technically this looks like a price cut, practically it is not,” Fritzsche of Wells Fargo Securities wrote in an analyst note.
    Fritzsche pointed out that Sprint’s prior Simply Everything plan, which sported unlimited talk, text and data for smartphones, cost $110 a month. But the Any Mobile Any Time plan, at $80 a month for 450 wireline minutes plus unlimited voice, data and text, was more popular and had the biggest load rate.
    “What (Sprint) has essentially done today, in our view, is simplify its plans to be competitive with others without effectively lowering the (average revenue per user) it is realizing from most of its customers,” Fritzsche wrote. “We note that this is not the ‘magic behind the black curtain' moment that many were waiting for with SoftBank.”

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