Sprint Adopts ItsOn Software for Flexible Mobile Services....Masa Son 'the ultimate maverick'...
Sprint's innovation, a work in progress...
Sprint is the first carrier to adopt ItsOn’s cloud service and will download the software on every new Android-based phone it sells, Raleigh said. The mobile phone company will also announce new services using the software in the coming weeks, and some of ItsOn’s capabilities will be exclusive to Sprint in the U.S. “for a period of time,” he said.
Like rival T-Mobile, Sprint has a network that is years behind the technological advances of bigger competitors, AT&T Inc. and Verizon Communications Inc. (VZ) The new capabilities from ItsOn could help Sprint differentiate its service, Ira Brodsky, an analyst at Datacomm Research, said in an interview.
“Data service plans have been largely the same for many years,” Brodsky said. “This provides a way to create new and more innovative plans.”
Sprint’s owner, SoftBank Corp. (9984) of Tokyo, is nearing an agreement to buy T-Mobile, which has become the fastest-growing U.S. wireless company thanks to price cuts and the marketing antics of CEO John Legere who has branded the company as an un-carrier. ItsOn expects its technology to be adopted by other operators this year, Raleigh said.
“We are bringing more operators into the dynamic market that app developers, Google, Facebook have created,” he said.