If JCP is worth $10 ASNA is worth $50. The merger was expensive and we shareholders paid big time for it. This company has now finally absorbed all the acquisition restructure and leverage is beginning to show some results as there has been strong cost savings as many administration operating issues have been consolidated to one cost center for all brands. The Brand equity is enormous for this company. Much better than JCP. This stock is going to move up from here and move up a lot imo. revenue growth is the last missing piece and while our economy is not great it is in fact improving. Customers can buy good value apparel at good prices and still look on trend. One of the reasons that the stock does not do better is the PR is not doing much for the asset. This company by Brand plate has a very high market share percentage and many people still have not heard much about them. Debt is falling and revenue and eps are getting ready to start moving up. My target is $22 in 12 months. MY JCP target is 13 in 12 months. Comps will begin to be more challenging there this year but I have a buy on it. This company is better managed than JCP by far.
I am saying that this stock will out perform the market. Note GPS has noted that in their conference call as well. Reatail sector will out perform. ASNA flies below the radar and moves after the higher profile retailers. It is going up.