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Craft Brew Alliance, Inc. Message Board

  • bbdott bbdott Nov 16, 2010 2:20 PM Flag

    Very simple.

    If INBEV wanted HOOK to be making more money and selling more, they would be doing it. However, for some reason this isn't the case and there are always new excuses as to why it will be next year. INBEV simply has no desire for HOOK to do anything but plug a gap in their book. If HOOK's increasing sales take away from the leader that has 50% of the market, INBEV loses. That is why we see this constant treading water, INBEV will never let HOOK grow like an independent company has the potential to.

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