I think its unlikely that a new product will seriously move the needle at the $450 billion company. For now apple will live a die by the iphone. That said, I think 475 is a pretty attractive entry point.
hey bud. for the week prior to the release cramer was pumping aapl 3 times a day, he had on experts technical experts etc pumping aapl to 600 plus, cnbc had on iCON, miller, Greenblatt, and others all bullish appl, at least 3 expert analysts raising expectations aapl, yet the stock couldn't get above 560ish. Icon alone hurts aapl put premiums because HE is an expert and just like buffett hurt IBM put premiums relative to the RISK of selling em or staying short, iCON pumping aapl weekly hurt this play relative to the risk. When cnbc experts are sure a stock is a piece of sheet with no future, sell the puts or buy the stock. When cnbc finds 3 experts who think buffett was brilliant to buy ibm over brk, i'll have my release from brkville on the rally. good luck bud, Lets see if aapl breaks 500 this week ?