Pepsi is the biggest steal in the S&P500 right now. Almost totally immune to economic forces such as Asia, and with two of the dominant brand names in the U.S. in Pepsi and Frito Lay. Regardless of that fact, I know there are some things more important to WEB than money, and one of them is the trust and respect of Doug Ivester and the rest of the people at Coke. Buying Pepsi is out of the question for WEB in my humble opinion. He has said many times that he'll pass up a good deal if he doesn't feel right about it, even if there is easy money to be made. This fits into that category.