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Berkshire Hathaway Inc. Message Board

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  • bobo21029 bobo21029 May 5, 2000 8:37 PM Flag

    On the matter of ANC..........

    ......I can't argue with you from a balance sheet distrust of ANF is strictly emotional.......that
    sector of marketing to younger consumers scares the
    bejesus out of me...........I would say that overall Gap
    has done the best job over the last 20 years or
    so.......but look what happened to them with the "Everybody
    Into Leather" campaign last fall...........they
    couldn't fire their ad agency fast enough after that stink
    bomb.......I don't have the guts to play the specialty
    retailers, but I wish you both well should you go with thing that has startled me over the last 25 years
    though is how much spending power the kids have
    today.........lots more dough than we ever had.......they're fat
    little targets of opportunity to a skillful
    marketeer..........the folks that know how to separate them from their
    moolah get rich fast........the beat goes on....Bobo

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