The Forbes boy-journalist Steve Schaefer has been trained well. "Look Steve, we don't write objective articles here, our sponsors are counting on us to push paper to the public. If it's not good, then make it sound good. Now get out there and write some bullish tripe! Keep mom and pop in stocks"
Check out these lines from Stevey:
"Improving earnings, tough mortgage standards and limited new construction have been a boon for the builders, with the likes of PulteGroup and D.R. Horton not only up big over the last year-plus but also delivering on those expectations with recent profit reports that cleared a high hurdle of optimism."
Now that sounds bullish, but as clear as mud. I guess that's the intent.....baffle them with bill schitt.
"Home Depot has been one of the Dow’s best performers over the last 12 months and rival Lowe’s has been something of a catch-up play since last fall. Meanwhile, the likes of appliance maker Whirlpool and fixtures heavyweight Fortune Brands Home & Security continue to churn out quarterly profits."
Wait a dang minute Steve. How long can WHR "churn out" earnings" on cost cutting alone? Revenues are falling off the cliff after all.
"In a recent conversation with Forbes, Whirlpool chief Jeffrey Fettig said his business has been resized to succeed in the current environment, but that he certainly doesn’t mind the accelerant a housing recovery provides. That’s a view that certainly isn’t uncommon."
Housing recovery??? Why are WHR's revenues shrinking if there is a housing recovery?