Maybe its that samsung builds a quality product while good old whirlpool is building appliances that last 5 years at best. I have Kitchen aid products and basically after a year the dishwasher motor died and the plastic #$%$ holding up the trays broke - the refrigerator after year because of the dam deign is that the water can't drain properly in the freezer. So my next purchases will be samsung or whoever can build a better mousetrap.
Whirlpool reminds me of the american car companies who built cars to last 3 years while the japanese built care to last forever.
Whirlpool is safe near term, but a decade from now when the current teenagers are young adults starting new households then Samsung and LG will be a force to reckon with. The reason being is because of their channel existension. Today's young people have been exposed to nothing but Samsung and LG smart phones, dvd players, televisions, etc. They will translate their knowledge of these electronics into their buying habits in white goods as those two will have lasting brand recognition. Whirlpool knows this and has been trying to fend it off, but they are too near sighted and focused on today that they are losing sight of what will truly influence buying habits in the future. We buy what we know and what we are comfortable with, thus the demand for Samsung and LG appliances will only grow as today's young people make durable good purchase decisions. IMHO.