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Whirlpool Corp. Message Board

  • jgiled jgiled May 24, 2013 11:53 AM Flag

    Is Samsung becoming a big problem for US companies


    Look what happened to AAPL and now Samsung appliances are on fire and so are the LED TV's
    Whats next are they working on ? You can't blame Samsung for good quality brand

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    • Maybe its that samsung builds a quality product while good old whirlpool is building appliances that last 5 years at best. I have Kitchen aid products and basically after a year the dishwasher motor died and the plastic #$%$ holding up the trays broke - the refrigerator after year because of the dam deign is that the water can't drain properly in the freezer. So my next purchases will be samsung or whoever can build a better mousetrap.

      Whirlpool reminds me of the american car companies who built cars to last 3 years while the japanese built care to last forever.

    • Whirlpool is safe near term, but a decade from now when the current teenagers are young adults starting new households then Samsung and LG will be a force to reckon with. The reason being is because of their channel existension. Today's young people have been exposed to nothing but Samsung and LG smart phones, dvd players, televisions, etc. They will translate their knowledge of these electronics into their buying habits in white goods as those two will have lasting brand recognition. Whirlpool knows this and has been trying to fend it off, but they are too near sighted and focused on today that they are losing sight of what will truly influence buying habits in the future. We buy what we know and what we are comfortable with, thus the demand for Samsung and LG appliances will only grow as today's young people make durable good purchase decisions. IMHO.

    • Ask any Whirlpool employee or former employee. Management was constantly whining about competition from LG and Samsung in the plant meetings. I'd say Samsung IS a big problem for them.

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