If you want to maintain a long position, take a look at the Jan 2015, 1.00 calls.
Do the math by comparing them to owning shares.
Lets say DNDN were to drop by $2 from the current pps:
--If you owned shares, you would lose $2
--If you owned the calls, you would lose less than $1
These calls will give you essentially full upside profit and only 50% loss on the downside.