Manipulation. Someone bought a ton of $5 calls last week for a nickel each. With the thin trading volume of ZLC, it's pretty easy to get the price popping. They made 20x on their call money, don't know how much it cost to jack up the stock price. JMO
This company has clawed its' way back and it will be reflected in the next earnings announcement. The ability to leverage earnings is not over here . The company still has very valuable real estate locations and a comparative well trained store sales staff.