"to fully implement our business plan" is code for we can't complete our business until we raise this money. back to the original poster being correct that they will have to raise this money. they will have to do it $3.99 at a time through Amazon, HA HA HA.
Quite believing the play on words that are put out in these corporate documents and then trying to make us think what you can't understand is the truth.
you are an idiot and need to spend time in my mothers stinky crab infested hole.