DROPS need to be on every counter in every gas station and every corner store everywhere. I'm hoping that is the goal here. A deal with core-mark would be a good start as well. http://www.core-mark.com/about.htm
Once the product is out there it will sell. Most of these gas stations and cornerstore 7/11 types don't even do their own buying. They just rely on these distributors to fill their store and take the inventory. Fuse's big problem after this is going to be manufacturing and keeping up with demand. Does anyone know what kind of volume these folks in the OC are capable of?