In PXLW's case, this is a tough call on whether the secondary is a great buying opp or a sucker punch....
If PXLW's management had credibility and the guidance they set forth is achievable, I would say that taking this opportunity to shore up a weak balance sheet is a positive move and could bring in further interest / visibility and financial flexbility / stability to the company. Mid to long term this would be positive if the remainder of the year and into 2014 is realistic.
However, and given mgt's poor ability to execute in the past, the guidance was used to pop the stock and the secondary was to bring in much needed cash to continue to pad mgt paychecks, the stock's value will just continue to erode and investors will be the victim's of mgt's lies as they buy in lower and lower (see txcc).
Time will tell and next quarter's earnings report will be the only way to tell which direction this goes.
Looks like a pump and dump.
Traders will buy up secondary- not institutions, who normally do not buy shares under $5.
There may be a temporary run up in price as traders dump those shares over 4.
Then the stock falls back toward 2.