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Kellogg Company Message Board

  • rwcva rwcva Feb 15, 2012 9:48 AM Flag

    Kellog's makes a BAD decision on Pringles

    See for yourself, take a look at the shelf space of a major supermarket in your area. Note that Pringles has very little shelf space and certainly not on a end feature, aka known as an "end cap" in the industry.

    Brands PAY to get their product in a prominent position, and note that brand entries in the last few years such as Stacy's, Pop Chips, Food Should Taste Good, and Tostito's have major shelf exposure while Pringles has very little exposure. In many markets you would have to look for a long time to even find the product.

    Paying to get into prime shelf space will cost Kellog's big time on this one. And with the current trend to use thicker dips such as hummus, guaccamoli, taziki, and salso a Pringles chip is too frangile to work well.

    IMHO, I would venture to say that 2 weeks after the Super Bowl, which is a HUGE week for snack products, that the decision to unload Pringles was made to rid a declining brand to Kellog's.

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