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Vidaroo Expands Market Presence, Engages IR, PR And Direct Sales Resources
Vidaroo (OTCQB: VIDA)provider of an innovative cloud-based video distribution/syndication software platform, has announced that it has retained the services of three highly focused marketing agencies and engaged other marketing assets to promote services for its target audiences with intent to boost sales in the current year.
"We have completed our management reorganization, moved the company to new facilities, and will focus on expansion of our services platform. Our current action is to engage the type of marketing services that we believe will increase revenue from direct and indirect sales," says Tom Moreland, who assumed CEO responsibilities for the company effective January 1, 2013. Mr. Moreland has served as CFO for Vidaroo since the company went public in 2008. "Our investors see long-term value potential from the assets we have developed; we have a world-class video service that we feel is very relevant to the current social media promotion trends."
He points out that with principle research and development completed, the company is ready to act on its strategic growth plan to expand the reach of Vidaroo's Software-as-a-Service (SaaS) based video technology and move it into new vertical markets and geographic regions.
The company reports that it has retained the services of Mr. Ray Wyman as investor relations counselor to the corporation, Plan A Public Relations & Marketing, Inc. for PR and end-user market communications, and a specialty sales organization based in Minneapolis, MN for direct sales initiatives.
"We are targeting the main thrust of our sales and marketing efforts to service faith-based organizations, academic education, corporate training, destination marketing, and sports-centered organizations," says Moreland.