Rentrak is finally on the Radar of some big fund families. The surge from $13.00 to $14.75 hasn't been the little guys buying, as the believers are already in between $10 and $12.
Earnings were great last quarter, and look even more promising for the future. Electronic tracking and revenue sharing of video (and many other products) is going to be HUGE. Rentrak has this market all to itself. Google has made a fortune not from its search engine, but from the data it collects on where people are moving around on the Internet. Now imagine a company that is able to track transactions both on the Internet and in the MUCH larger retail market.
I've been buying all that I can, but it has been hard because every time more than a few hundred shares shows up on the ask, it is gobbled up within a few minutes. This must be the big fund families grabbing all that they can get too. I can easily see Rentrak going to $25 within the next year, so it is little wonder that no one is selling any shares.
<<this company has been mostly about "hype" for the last ten years>>
I specifically did NOT buy Rentrak in the past just because the money didn't match the hype. What turned me into a beleiver is that this past quarter the earnings finally started to catch up with the promises.
Now that I'm also seeing a trading pattern that shows strong evidence of institutional and fund buying, I see Rentrak as having the potential to be one of those "parabolic" stocks that you wish you would have bought at $15 a share. I've hesitated on a bunch of those because I waited for them to get cheaper. They never did, and kept right on heading higher.
As long as the earnings keep coming in, Rentrak is going to keep going higher and will start showing up on more and more radar screens. We haven't even seen the big buying yet.