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Rentrak Corporation Message Board

  • justicetoshorts2 justicetoshorts2 Apr 4, 2007 3:45 AM Flag

    Congrats RENT long share holders

    In a client note, Oppenheimer analyst Thomas W. Egan wrote the advertising deal between Google and EchoStar is the latest move in "the dismantling of the existing hegemony of the advertising marketplace."

    He said that Rentrak Corp., which sells business intelligence software for tracking entertainment sales data, could benefit from the contract because it can give advertisers real-time measurement data that is better than conventional statistical sampling processes. The company has 42 million set-top boxes across the country, he said.

    Egan reiterated his "Buy" rating and $18 price target for Rentrak.

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