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Rentrak Corporation Message Board

  • CTIguy CTIguy Dec 19, 2007 9:17 PM Flag

    Nielsen INVIDI deal

    Does anyone know the significance of the Nielsen and INVIDI deal?

    http://www.broadcastingcable.com/article/CA6514338.html

    Looks like Nielsen is getting into the set top box which RENT has always said is their domain. Any thoughts? Anyone from RENT have any thoughts?

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    • This is just another instance where Nielsen is selling their existing demographic info to an advertising agency/distributor and being allowed to view and analyze the ad tracking data that is captured from the server/STB by INVIDI. It's the same old stuff Nielsen has always provided, nothing new, just a new customer.

      It is NOT Nielsen developing capabilities to capture, aggregate, and report second-by-second STB data from a content distribution platform, let alone multiple platforms. That is Rentrak's unique position.

      Expect Nielsen to continue announcing similar deals one by one where they provide ad-serving companies, ad agencies and ad-sellers their demographics from their same old tired surveys and get to see whatever STB data is generated by the other party. Again, this in no way elbows in on Rentrak's systems for aggregating and standardizing the data and reporting across the board for the benefit of all players in the industry (distribution platforms, content providers, advertising agencies, advertisers).

 
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