WHAT does this mean for RENT???? Please tell me we can get some REV's from this.... -- Apple Inc. debuted a new movie rental service for its popular iTunes online music and movie store. During a keynote address at the annual Macworld trade show, Apple (AAPL:Apple Inc ) CEO Steve Jobs announced that customers can rent new release movies to watch over their computers, iPods or iPhones for $3.99 for a 30 day period. Older titles will rent for $2.99 for the same time period. The service has the support of all major Hollywood studios including Walt Disney Co. (DIS:Walt Disney Company , Warner Bros., Paramount, Universal, Sony Pictures, MGM, Fox, Lionsgate and New Line.