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Rentrak Corporation Message Board

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  • Robert5342 Robert5342 May 27, 2011 2:17 PM Flag

    RENT IS WAY UNDERVALUED AND SHOULD DOUBLE IN PRICE

    Why is this stock unappreciated?

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    • RENT has a game changing technology platform that offers very granular media viewership measurement for cable networks and local broadcasters... The current incumbent that provides this is Neilson and they use a relatively small sample set whereas RENT receives a live feed from a few different telcos (~16M set-top boxes) which provides a much accurate picture of what people are actually watching... This is important because it allows local stations and cable networks to (A) optimize their programming schedules based on implied demand (B) accurately price the advertising space they sell (C) allow advertisers to accurately target different demographics as RENT has recently scratched the surface of overlaying marketing databases on their package...It is a long sales cycle, but they have been making progress getting stations signed up...

 
RENT
53.84-1.720(-3.10%)Apr 1 4:00 PMEDT