Short interest reporting for the laymen is 2 weeks old at best. I can certainly see how a superficial look at this rising trend would be enticing to want to short. However, has there been a correction of substance yet?
The low short interest leads me to believe it is primarily retail/day traders and they are getting upside down real fast. The whole market is killing the bears.
If there were serious big money interest in shorting this, you would see millions of shares. Not even on their radar screen - yet.