Tue, Sep 30, 2014, 2:39 PM EDT - U.S. Markets close in 1 hr 21 mins


% | $
Quotes you view appear here for quick access.

Vertex Pharmaceuticals Incorporated Message Board

you are viewing a single comment's thread.

view the rest of the posts
  • windycityfilly windycityfilly Nov 13, 2011 3:58 PM Flag

    The Pharmasset playbook

    Sounds like a good marketing plan, but will it pass muster with the FDA?

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • It's a great marketing plan. Those madmen at Pharmasset have come up with something really special here. The only way to improve it would be to market it directly to the public, which they probably would. I can imagine it would go something like this: "Have you been wanting to treat your hepatitis C but were afraid of all those injections? Ask your doctor if Pharmasset's new injection free hepatitis C treatment is right for you.". The only problem is the prescribers of these Hep C meds are among the most knowledgeable, informed and academic physicians out there. Not many were fooled by Merck's Victrelis and I expect they will not fall for Pharmasset's tricks.

111.3499-2.5501(-2.24%)2:38 PMEDT

Trending Tickers

Trending Tickers features significant U.S. stocks showing the most dramatic increase in user interest in Yahoo Finance in the previous hour over historic norms. The list is limited to those equities which trade at least 100,000 shares on an average day and have a market cap of more than $300 million.