It's a great marketing plan. Those madmen at Pharmasset have come up with something really special here. The only way to improve it would be to market it directly to the public, which they probably would. I can imagine it would go something like this: "Have you been wanting to treat your hepatitis C but were afraid of all those injections? Ask your doctor if Pharmasset's new injection free hepatitis C treatment is right for you.". The only problem is the prescribers of these Hep C meds are among the most knowledgeable, informed and academic physicians out there. Not many were fooled by Merck's Victrelis and I expect they will not fall for Pharmasset's tricks.