Peddling 50-Year Old Building Supplies As "INNOVATIONS" in 2013?
Good Morning, Bonjour, Guten Tag,
Folks, it's comical how today's idea-less DuPont executives keep peddling tired old products from way back in the last century as "Building Innovations". Take plastic, easily scratched and scorched Corian®, the look of the 1980's. Overpriced Corian® has been fading from the scene of new houses and remodeling of old houses for some time in favour of natural and less expensive surfaces such as granite and marble.
What to do? Concoct a PR campaign and pretend this commodity plastic is cutting edge technology. Say you are dreaming up ways to put this bathroom countertop into smartphones and tablets. Draft and deploy the local Wilmington newspaper as your unquestioning mouthpiece, free advertising. Voilà! Manufactured marketing genius on Market Street, Fortress Wilmington.
What's next? Cocktail dresses and swimsuits for women made out of 50-year old DuPont Tyvek home wrap?
Merely the morning commentary of one individual retail investor and long-time student of the struggling DuPont bureaucracy...funfun..