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AT&T, Inc. Message Board

  • MPNgone MPNgone Feb 21, 2007 8:27 AM Flag

    Yellow Pages

    Does anyone have a feel for what is going to happen to the Directory business? I know they are pushing Yellowpgaes.com, but does anyone use it?
    I would think directories would be declining pretty fast.
    A lot of profit comes from that business and it concerns me that it won't be able to keep up.

    Any Thoughts?

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    • yellowpages.com is used as local search tool by tens of millions of buyers every month. How does that grab you?

      • 2 Replies to blsryp
      • It grabs me that you don't know much about the internet nor me! You first response commenting line by line was just stupid and it didn't make sense!
        "You say that you sell a 5 page template web site for $39 a month. So what? Who sees it?
        We don't think that's a good deal."

        No I say that is what TDO sells and it is a lousy value, our paid click packages are a joke price wise and most of our hits that you see on ad tracker for Yellowpages.com come from "yahoo and our partners" that have the listings
        geographically not by the tier they purchase from us (you might have to think about that one for awhile, but if you do you might catch on in a week or 2)
        I do own several thousand shares of T, and I think T as a company will do great in the upcoming years as an investment. If you haven't noticed, we are never mentioned in Corporate press releases (at times there are some about IYP alone) Keep drinking the Kool-Aid and I wish you luck! You are probably one of those managers that they needed to promote because the good sales reps didn't want to take a pay cut and you were an inside sales for 18 months and never carried the bag! Remember the managers moto, "The longer I have been a manager, the better rep I was" (Or never were)

    • Get out while you can!

      YP's has been on life support for a very long time now and will flat line soon. Re-scopes, pub-date changes, A/O deadline extensions, combining English & Spanish directories, yada-yada-yada! When's the last time YOU used a YP's directory? Any YP'S directory? Ever wonder why PBD/SBC/AT&T stopped publishing NYPM possession & usage data?

      Is that "Taps" I hear playing in the background?

    • They will end up either selling off or spinning off the yellow pages division just like Verizon/Idearc did. They are only concerned with the yellowpages.com results not so much the print directories. That's why they have raised the sales reps internet quotas by 50% this year.

    • Directories all over the country are tanking.
      Businesses have other options to promote themselves.
      The economy sucks and people are cutting back on advertising.
      You can find AT&T Yellow Pages and Yellowpages.com under D for DINOSAUR.

    • You will have to look at the Kelsey Report a little closer. It said "Global" print will increase but domestic print will decline over the next five years. Keep drinking the Kool-aid my friend. The internet products we sell are so expensive compared to what is offered in the internet sales world it's almost funny! Educate yourself, or better yet don't because then you would realize our future!

    • Great post!!!

    • we sell a 5 page template web site for $39 monthly.
      If you think that is a good deal then we really don't have anything else to talk about, you obviously don't know much about what is out there. I envy you in a way, Ignorance is Bliss!!! You state that our future in the internet products
      depends on the knowledge of our sales rep, I say the knowledge of our customer will be our demise!

    • Global Online Yellow Pages Ad Revenues to Nearly Triple by 2011

      MARCH 13, 2007



      Advertising revenues from print and Internet yellow pages, along with local search, will grow to $38.9 billion globally in 2011, up from $30.6 billion in 2006, according to the Kelsey Group.

      The print sector of the global directories market will grow slightly through 2011 to $27.8 billion, up from $26.5 billion in 2006. The online sector will reach $11.1 billion globally in 2011, nearly tripling the 2006 level of $4.1 billion.

      "Increasing SEM prices, and the resulting margin compression, are causing resellers and aggregator sales channels to invest heavily in SEO platforms," said Matt Booth of the Kelsey Group. "Yellow Pages publishers with deployed sales forces are positioning to bring more advertisers and content to the local search experience as a means to control more of the digital economics."

      His colleague Neal Polachek noted that "while SMBs continue to utilize traditional media, they are increasingly turning to targeted, vertical electronic media."

    • You are right the print side is not going away and we do run it like a growth business. T lost money and Bapco wrote 1.4% positive growth on about $2b in core revenue.
      Not sure what the T side of the house does but the BLS side amde 64% of our books and exp growth in both print and internet.

      We have never really taken a bath but we did clean up revenue and implement a more stringent credit policy.

      As for being over priced I agree and disagree. our 5 page website is very competitively priced. Sat in front of a customer the other day and compared our price to what he could have built and we were much cheaper. Probably depends on area etc. The IYP arena is an area that is going to experience tremendous growth. Our piece of the pie is dependant on skill and rep knowledge of how to sell the product. We are also going to need to consistently improve and mold our offerings to the industry and what is "hot" vs industry std. products.

      All in all the future in my eyes is very bright.

    • What is going on with all the turnover? I left the company a few years ago, since I have seen good salespeople leave. When I first started with the company just getting a job with bapco/berry was hard to comeby because employees stayed, I just don't know what the problem is.

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