Yep - breeched $37 - could get ugly real quick from here. No reason to buy this. The 1.2% quarterly dividend can't make up for crashing share price based on declining earnings. Last earnings report damaged this stock for a long time. If next quarter is similar look for a retracement to $30 - $32. Much better investment options out there - div payers and otherwise - MUCH better.
The close well below the 50 DMA ($37.20) triggers selling on many computer programs especially if volume is high. Volume today was well below average so there is still a good chance for a turnaround tomorrow. I no longer think we will hit $40 in May; maybe July.