My thinking? The normal process that occurs after a decent run up. While it would have been nice to stay in the 8.70's, not too many folks qualify as Buy and hold anymore. They'll take a 10% lift across two weeks, bank it, and look for the next killing.
Dang, reading that, I wonder why I hold...Oh yeah, I'm not smart or quick enough, and honestly, I have a very sticky sell key. Yes, falling in love with a stock is amost always bad news. got it!
Some of us are looking down the road a bit to the eventual spinoff of FTD. I always expected this stock to stabilize around $9, split (both the Reverse and the Spin) and retain a value of about $9.50 - $11.00 between the two of them. Pretty much easy money by the end of the year. Then again, 10% across two weeks is nothing to sneeze at.
Found this interesting tidbit...might explain a bit about today at least. The Divvie is a decent one.
United Online Inc (NASD: UNTD) will trade ex-dividend, for its quarterly dividend of $0.10, payable on 8/30/13. As a percentage of UNTD’s recent stock price of $8.56, this dividend works out to approximately 1.17%, so look for shares of United Online Inc to trade 1.17% lower — all else being equal — when UNTD shares open for trading on 8/12/13.