This stock doesn't move much one way or the other. I think it is a defensive vehicle in the sense that people still do their laundry, one way or the other, regardless of dollar's value, inflation, etc. The downside is that if utilities go up, and they are locked in on returns to the institutions, they may get hurt.
All in all, it's good to see that there has been some institutional buying over the last quarter--more than enough to make up for the insider selling.
Patience here will be rewarded. If it got to double digits--might see more institutional interest...at this price, many insititutions can't partake!