I know, dream on. I did really well going from $15 to $24 last summer but when it dropped to $20 again I thought I'd be clever and buy back in. I was clever at $18 and $15 as well. The magic 8ball ain't working right. Anyway I guess we wait to see how the e-platform is helping, or not. Anyone have any insight? It's hard for an east coaster to get an on the ground feel for a west coast chain.
I, too, and an east coast person. I am a more recent shareholder, was watching it as it approached 11 a few weeks ago, panicked as it approached 12 and bought it, and now see I could have bought it a little cheaper. But at least I'm at a minor loss right now.
I think that the World Cup might have spurred some soccer sales - it did for Nike, and where does Nike sell its products??
And as much as it pains me, there was a highly publicized shooting in CA, and that, unfortunately, spurs sales of firearms and ammunition.