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Concur Technologies, Inc. (CNQR) Message Board

  • read_learn read_learn Aug 13, 2012 3:57 PM Flag

    Google Travel Ads

    Travel is important to Google. They would love to be able to get travel information to be able to show relevant travel ads to web surfers via their ad network. That is why they bought ITA Software (but I don’t think that worked out for them as they thought). Now they have a partner in the travel industry that can help them (Concur). Google bought Zagat in 2011 and now bought Frommers today. Last week they announced that they are providing flight status information from emails . Google looks to be helping to deliver the Perfect Trip (think Motorola Mobility new hardware functions coming too). It looks to me they will be getting Open Booking information from Concur to be able to serve up custom travel ads to their new custom mobile apps?

    This reminds me one day that I searched for mattress stores on Google and then every other ad I would see while surfing the internet was for mattresses. At first I felt a little weird from this but I did not mind. The only problem is that I bought a mattress that day so the ads were already outdated and unneeded. With up to date travel information they could keep travel ads up to date. They thought people would search for flights using Google Flights and they could serve up travel ads for people but it looks like that has not panned out for them. Concur can help fill this hole with Open Booking and their user information database.

    I used to see Frommer ads on but now I don’t see any ads on Tripit. What is up with that. Are there changes coming? Why are there no ads on now?

    All of the above is just speculation but things look good from my point of view.

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