movado is bent to go higher, it eliminated its costly retail shops except for a few in upscale locations . it was a drain on their bottom line. they are concentrating on their name brands and third party mfg. where they have good profit margins. it should bring in good profits.
Chinese consumer is strong, last report up 14.6% for rural and urban China and want to buy, MOV is expanding in China and will see great growth for years to come. I agree with you. MOV is the high end of the watch and luxury goods market.
i do not place mov in high end watch prices . they have different brands . their concord name sells to mid high to high . their ebel brand similarly.their movado watches low high to mid high. they also produce under name brands for third parties . very shrewed business people.