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The Walt Disney Company Message Board

  • absorbingmanohfive absorbingmanohfive May 13, 2012 4:52 PM Flag

    ‘Avengers’ Sets Second-Weekend Record With $103.2 Million

    ‘Avengers’ Sets Second-Weekend Record With $103.2 Million
    By Michael White and Michael Amato - May 13, 2012 2:55 PM ET
    “Marvel’s The Avengers,” broke another box-office record, taking in $103.2 million for Walt Disney Co. (DIS) in its second weekend in U.S. and Canadian theaters.

    The film surpassed the $75.6 million benchmark for a second weekend performance, set in 2009 by “Avatar,” researcher Hollywood.com Box-Office said today in an e-mailed statement. Last week, “The Avengers” smashed the opening-weekend record with $207.4 million in domestic receipts. The vampire comedy “Dark Shadows,” starring Johnny Depp, opened in second place with $28.8 million.
    May 7 (Bloomberg) -- David Bank, an analyst at RBC Capital Markets, talks about Walt Disney Co.'s film "Marvel's The Avengers," and franchise marketing. "The Avengers” crushed U.S. box-office records with $200.3 million in ticket sales, opening the summer movie season. Bank speaks with Scarlet Fu and Erik Schatzker on Bloomberg Television's "InsideTrack." (Source: Bloomberg)
    .
    The records raise the prospect studios will top their previous best yearly sales of $10.6 billion set in 2009, Paul Dergarabedian, president of Hollywood.com Box-Office, said in an interview. Sales for 2012 are up 18 percent over 2011 and attendance is ahead 20 percent, according to Hollywood.com. Opening May 25 is Sony Corp. (6758)’s “Men in Black 3,” forecast by Boxoffice.com to generate $205 million in domestic sales.

    “‘Avengers’ still remains the must-see movie of the weekend,” said Phil Contrino, editor at Boxoffice.com “There is a great deal of positive word of mouth surrounding the film and the must-see factor is definitely there.”

    “Avengers” is the first movie ever to post back-to-back weekends of $100 million-plus sales, Hollywood.com said. Separately, Disney said in a statement the film will top $1 billion in sales worldwide today, its 19th day in release.

 
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