That alone will make stock price rise. That also tells you they think it's a great buy! Disney is known to frequently buy back their own shares. Gotta love that!!http://finance.yahoo.com/news/disney-intends-continue-share-repurchases-215750655.html
99% of companies who purchase their own stock = they pay far too high of prices.SWY was buying it's stock recently over $20. LOL.